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Be Your Own Brand Summary and Analysis

FreeBookNotes found 2 sites with book summaries or analysis of Be Your Own Brand. If there is a Be Your Own Brand SparkNotes, Shmoop guide, or Cliff Notes, you can find a link to each study guide below.

Among the summaries and analysis available for Be Your Own Brand, there are 1 Full Study Guide and 1 Book Review.

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Be Your Own Brand

by David McNally and Karl D. Speak

Genre:
Business
Published:
March 4th 2002
Pages:
148
Est. Read Time:
2 hours

Full Book Notes and Study Guides

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1

188 votes

getAbstract - Be Your Own Brand

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Book Reviews

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1

969 votes

GoodReads - Be Your Own Brand

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Our Summary of Be Your Own Brand by David McNally and Karl D. Speak

In 'Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd,' David McNally and Karl D. Speak discuss how to brand yourself. The book falls under the category of career and self-development. In the book, McNally and Speak offer suggestions on how to manage yourself as a brand. Pretend you are your own marketing brand in order to determine the best message you want to evoke concerning your ideas and your products. You are the marketing object. Determine what your marketing objective is in light of your business objectives. This is the sentiment of the author's discussion. By the end of 'Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd, readers will gain insight into how to present themselves.